The principles of using cookies

When you visit our website www.hejduksport.cz (hereinafter referred to as the “Website”), we use cookies to make your use more enjoyable and to collect information about your visits to the Website in order to improve it..

What are cookies?

Our site uses cookies to help us improve our services.

Cookies are small files that store information in your browser. These files identify specific information from previous visits to the website. The user him or herself cannot be identified from this information. For example, cookies help:

  • our site to work properly;
  • identify which pages and functions are used most often, on the basis of which we can best adjust what we are offering to your requirements;
  • remember your login details, which you will not need to repeatedly enter thereafter.

Which types of cookies do we use?

We can divide the cookies that we use on our site into two basic types. Session cookies, which are only used temporarily and remain saved in your device only until you close the browser, and persistent cookies, which are saved in your device for longer.

As for the functions which cookies carry out, we can divide them as follows:

  • conversion and tracking, which allow us to analyse the performance of different sales channels;
  • remarketing, which we use to personalise the content of ads and target them properly;
  • analytical, which help us improve the quality of our site;
  • essential, which are important for the basic functioning of the site.

Some cookies might collect information which is then used by third parties and which, for example, directly support our advertising activities (“third-party cookies”). You, however, can never be identified using these data.

Specifically, we use the following cookies:

Necessary cookies (2)
These cookies are required to ensure proper functioning, security, and proper display on a computer or mobile phone, to save products in the shopping basket, and to make sure that filling in and submitting forms and the like all works properly. Technical cookies can be deactivated, but without them our site will not work as it should.
Name Provider Purpose Expires Type
sid seznam.cz Preserves users states across page requests. 29 dní HTTP
CONSENT youtube.com Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website. 2 roky HTTP
smartlook_ban_reason hejduksport.cz This cookie is used to detect errors on the website - this information is sent to the website's support staff in order to optimize the visitor's experience on the website. Trvalé HTML
test_cookie doubleclick.net Used to check if the user's browser supports cookies. 1 den HTTP
Preference cookies (1)
These cookies allow us to display our site to you the way you know it. We display, for example, language, time, or display settings in line with your own settings.
Name Provider Purpose Expires Type
yt-player-bandaid-host youtube.com Used to determine the optimal video quality based on the visitor's device and network settings. Trvalé HTML
Statistics cookies (4)
Statistics cookies help website owners understand how visitors use a website and how they can continue to improve it. They collect and share information anonymously.
Name Provider Purpose Expires Type
_ga hejduksport.cz Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 2 roky HTTP
_gat hejduksport.cz Used by Google Analytics to throttle request rate. 1 den HTTP
_gid hejduksport.cz Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 1 den HTTP
collect google-analytics.com Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels. Relace Pixel
Marketing cookies (21)
We don’t want to bother you with inappropriate ads. These cookies allow us and our advertising partners to show only relevant adverts.
Name Provider Purpose Expires Type
_fbp hejduksport.cz Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. 3 měsíce HTTP
_gcl_au hejduksport.cz Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. 3 měsíce HTTP
ads/ga-audiences google.com Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. Relace Pixel
IDE doubleclick.net Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. 1 rok HTTP
pagead/1p-user-
list/#
google.com Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites. Relace Pixel
PAPVisitorId hejduksport.cz Used for targeted ads and to document efficacy of each individual ad. 1 rok HTTP
 PAPVisitorId hejduksport.cz  Registers how the user has reached the website to enable pay-out of referral commission fees to partners.  Trvalé  HTML
retargeting c.seznam.cz Registers user behaviour and navigation on the website, and any interaction with active campaigns. This is used for optimizing advertisement and for efficient retargeting. Relace Pixel
smartlook_ban
_expire
hejduksport.cz Collects information on user preferences and/or interaction with web-campaign content - This is used on CRMcampaign - platform used by website owners for promoting events or products. Trvalé HTML
tr facebook.com Used by Facebook to deliver a series of advertisement products such as real time bidding from third party
advertisers.
Relace Pixel
VISITOR_INFO1
_LIVE
youtube.com Tries to estimate the users' bandwidth on pages with integrated YouTube videos. 179 dní HTTP
YSC youtube.com Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Relace HTTP
yt.innertube:
:nextId
youtube.com Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Trvalé HTML
yt.innertube:
:requests
youtube.com Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Trvalé HTML
yt-remote-cast
-available
youtube.com Stores the user's video player preferences using embedded YouTube video. Relace HTML
yt-remote-cast
-installed
youtube.com Stores the user's video player preferences using embedded YouTube video. Relace HTML
yt-remote-connected
-devices
youtube.com Stores the user's video player preferences using embedded YouTube video. Trvalé HTML
yt-remote
-device-id
youtube.com Stores the user's video player preferences using embedded YouTube video. Trvalé HTML
yt-remote-fast-check
-period
youtube.com Stores the user's video player preferences using embedded YouTube video. Relace HTML
yt-remote
-session-app
youtube.com Stores the user's video player preferences using embedded YouTube video. Relace HTML
yt-remote-session
-name
youtube.com Stores the user's video player preferences using embedded YouTube video. Relace HTML

Cookies have been divided into categories based on an analysis carried out by the Cookiebot tool.

How to ban the use of cookies?

You can set the use of cookies in your Internet browser. Most browsers automatically accept cookies in the default settings. Cookies can be banned entirely using your Internet browser settings, or you can choose to allow only certain cookies.

The specific procedure for the most used web browsers can be found here:

Do you have any questions? Contact us.
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Václav Novák
product sale specialist
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